It’s the biggest shopping day of the year: Black Friday. The day originated as the American shopping frenzy following Thanksgiving, but it has spread to the rest of the world with great deals to be found throughout Europe and other regions. If braving the crowds isn’t for you, there’s another day that could be more your style: Cyber Monday, where online retailers in all industries offer huge discounts on their products. Black Friday and Cyber Monday are for more than just shoppers, however. They are also a leading indicator for the markets, as stores that do well and meet their expectations indicate to shoppers that they will have a successful holiday season, which is often reflected in their higher stock prices. Conversely, stores that don’t meet Black Friday expectations can see a loss of investor confidence.
So how do you take advantage of these great deals without getting overwhelmed? Let us be your guide.
What are the Best Deals?
While big-ticket items like electronics get the most attention on Black Friday, other items typically come with steeper discounts. Deal experts discovered that tech-related items were on sale with an average discount of 31%, but less traditional products like fashion, home and garden, and toys, had discounts of up to 50%. There are discounts on just about anything during Black Friday and Cyber Monday, including airfare—in 2015, many airlines offered flash sales with tickets as low as £2 one-way to Europe.
Where Should You Shop?
You can get amazing deals from a huge variety of retailers, both in store and online; however, some stores are known for having deep discounts year after year.
- Last year, Amazon sold more than 7.4 million items just on Black Friday, making it the company’s biggest sales day ever in the UK. Amazon typically has deals on TVs, phones, beauty products, toys, and much more, but pay attention and snatch things up when you find what you want, as items tend to go very quickly. Amazon also features a large amount of “lightning deal” flash sales throughout the day.
- The huge fashion website sells a wide variety of trendy items. Last year, it offered a 20% discount to your entire shopping bag. To make the most of the sale, bookmark items you want before Black Friday so you can just go online and quickly purchased your discounted items.
- It’s more for just groceries—Tesco also offers big bargains on products like electronics and household appliances. The store will open at 5 a.m. on Black Friday and is rumored to be offering a staggering 70% off all electrical items.
- The store and website are ready for Black Friday madness. Last year, Halfords offered 50% off popular bikes, scooters, and toys.
- Sainsbury’s. The store extends the savings throughout the entire weekend and is expected to offer big savings on popular Christmas gifts, including headphones, appliances, and household goods.
- John Lewis. Customers are expecting this sale to be huge, with deep discounts on TVs, laptops, and a variety of other items in store and online. Last year, John Lewis saw a 15.5% increase in Internet sales over Black Friday.
With so many sales happening at the same time, it can be overwhelming to find out which products are worth the trip. Smart Black Friday shopper scour the ads, both printed and online, to find the best prices on their must-have products. Create a game plan and realize that some stores only stock a few of the most popular items, like electronics. Black Friday can be a little chaotic, so wear comfortable shoes and clothes and come prepared for a shopping experience unlike anything else.