Facebook’s original concept was to share private information on companionship, professional status or even political and religious views.
However, it seems that the Cambridge Analytica scandal and that several privacy breaches have forced the multi-billion user company to switch gear.
This year, its co-founder and CEO Mark Zuckerberg shared new updated during F8 earlier this week, the yearly keynote of Facebook. News apps have been revealed too, so users can secretly connect.
This only seems to echo Zuckerberg’s life who reportedly bought a $60-million estate in California, far from the Silicon Valley’s headquarters and media attention.
F8 2019: users’ privacy ensured
What was on all the minds for several years has at last been confirmed this week: Facebook wants to take care of its users’ privacy.
First of all, the Facebook mobile application will be totally redesigned so “groups” are more accessible in order for individuals to interact more easily with other users. The strategy was to reassure shareholders as well as users on Facebook’s efforts to improve users’ privacy.
— Bloomberg Quicktake (@Quicktake) April 30, 2019
According to Mark Zuckerberg: “I know we don’t have the strongest reputation on privacy right now, to put it lightly”. As Bloomberg reports, this left the audience silent, and Zuckerberg, who was expecting laughs looked particularly embarrassed.
This announcement sounded specifically inappropriate as Facebook’s CEO announced a few minutes after that Facebook would launch a dating app – in order to compete with Tinder and other dating app giants.
Facebook would filter automatically interactions and online members research in order to find the perfect “match”. The app, called “Secret Crush”, will be launched this year in the United States.
Pay friends via WhatsApp
As for its messaging application WhatsApp acquired five years ago for a record-setting buyout of a billion dollar, Zuckerberg said that messages would be better encrypted.
According to the BBC, “messages sent via Messenger will be end-to-end encrypted by default, meaning Facebook itself won’t see the contents, and the platform will be fully integrated with WhatsApp.
Also, Facebook will integrate an instant payment service through WhatsApp in order to compete more efficiently with the X and Y generations who are currently using Venmo and Paypal to send money to their friends and family.
A tryout has already been implemented in India, the original country of WhatsApp and it has been very successful so far.
Instagram’s 180 shift
As Facebook has not only acquired Whatsapp but also Instagram, the strongest mobile application in the world, Mark Zuckerberg also shared updates about this visual content-focused social media.
First off, IG will try “private like counts”, which means that the numbre of likes will not be shown to everyone anymore. According to social media experts, this means that Facebook will accentuate its strategy on encouraging users to set up ads campaigns, in order to increase Facebook’s revenue.
Also, Instagram will introduce new formats of posts, such as plain text, stickers and drawings – which should be a total game-changer as Instagram is an application only enabling pictures and videos are the moment.
Last but not least, in order to compete with other instant visual content apps such as its historical rival Snapchat, Instagram will integrate a new feature to send “ephemeral” private messages. This means that Facebook will not keep the content, which could become an issue in case of legal action or crime between users.
Zuckerberg seeks a “private” life, too
What he expects for his users, Zuckerberg might plan it for himself and his family as well. According to several american media, the 8th wealthiest man on Earth has purchased an estate in northern California, by the Lake Tahoe, for more than $60-million.
Tahoe has become over the years a legendary spot for Silicon Valley’s engineers looking for a skiing weekend. It is one of the most private places in the State.
According to Fox News, he has purchased a “lakeside retreat”, while Cambridge Analytica’s trial is still ongoing and that many of his C-level employees have left the company.
Last but not least, FTC’s inquiry could cost more than $5 billion, which might shake the company for the future months to come.